On April 30, 2025, Vienna Skye joined fellow model Izzy Jones at the launch of Zales' "Own It" campaign at Double Chicken Please in New York City. The event, hosted by Halle Bailey, celebrated individuality and empowerment, aligning with Zales' refreshed brand vision. Guests were invited to explore the new collections, including Stellar Allure and Whimly by Zales, in a creatively designed space that encouraged self-expression.
Vienna Skye showcased her signature style at the event, wearing a chic denim top paired with a sleek grey skirt and knee-high boots. Her ensemble, complemented by Zales jewelry, embodied the campaign's message of confidence and personal style. The evening featured a vibrant atmosphere with music by DJ Meg Smith, a candy bar, and interactive photo opportunities, allowing guests to "own the moment" and capture memories.
The "Own It" campaign marks a pivotal shift for Zales, aiming to redefine fine jewelry by encouraging consumers to wear pieces that reflect their unique identities, without the need for special occasions. The launch event at Double Chicken
Please, known for its innovative design and culinary offerings, provided an immersive experience that resonated with the campaign's core values.
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