Madelaine Petsch stars in the vibrant Tory Burch x BonBon Summer 2025 campaign. Embracing the playful spirit of the collab, she wears pastel-toned accessories—like Miller sandals, mini Fleming hobo bags, and candy-themed charms—that echo the whimsical colors of gummies, marshmallows, and licorice.
In one shot, Petsch lounges in a bathtub filled with candy while holding a pastel mini bag, blending nostalgia with high-fashion flair. Other visuals show her wearing a BonBon‑logo tee paired with relaxed denim, underscoring the collection's youthful, carefree charm.
The campaign, shot by Oliver Hadlee Pearch, highlights how each piece—from banana‑yellow Miller sandals to bubblegum‑pink bags—transforms everyday accessories into playful, statement-worthy accents that channel a sense of grown-up fun.